What knowledge sources are and how the AI uses them

    The material Chloe answers from. Without it she is a polite assistant who knows nothing about you.

    5 min read · Updated 13 September 2026

    Knowledge sources are the information Gruvi's AI agents use to answer customers automatically. That means your products, your policies and your services. It is the single biggest factor in whether Chloe is useful or useless.

    What a knowledge source is

    An article holding something true about your business. A page scanned from your website, a document you uploaded, or something you wrote yourself in the editor.

    They live under Knowledge Sources in the left-hand sidebar, organised into folders down the left.

    This is not a customer-facing help centre. It is the material behind the answers. Customers never read it. They read what Chloe writes from it.

    How Chloe uses them

    She does not paste articles at customers. She reads them, distils them into facts, and uses those facts to write an answer in her own words, in your tone, in the language the customer wrote in.

    That is why one good article can answer twenty differently-worded questions, and why a missing article cannot be worked around by better instructions.

    If Chloe does not have a fact, she says so and hands over rather than guessing. Being unhelpful is a knowledge problem, not a behaviour problem.

    Citations

    When Chloe uses an article, she records it. In the feed her replies carry small Cited chips naming the articles she drew on, and her messages show how many sources were behind an answer.

    This is worth using. If a reply was wrong, the citation tells you which article to fix, rather than leaving you guessing which of forty was responsible.

    Knowledge, answers and rules

    Three things shape Chloe's replies, and they are often confused.

    Knowledge sources
    What is true about your business. Used everywhere, for any question they are relevant to.
    Guided answers
    What she should say to one particular question.
    Do's and don'ts
    How she should behave, whatever the question.

    Start with knowledge. Most problems people try to solve with rules and answers are actually gaps here, and fixing the source fixes every question at once.

    What the overview tells you

    The Knowledge Sources home page opens with five counts, which together are a decent health check.

    Articles
    How many you have in total.
    Published
    How many Chloe can actually use.
    Draft
    Written but not live. Invisible to her.
    Needs review
    Flagged as possibly out of date or contradictory.
    Open gaps
    Questions customers asked that nothing here answers.
    The number to watch is Open gaps against Articles. Thirteen articles and fourteen open gaps means customers are asking about things you have not written down. Each gap is a question Chloe is currently failing.

    Most used by AI

    Below the gaps is Most used by AI. These are the articles Chloe refers to most, ranked by citation count.

    Treat this as a maintenance list. An article cited a hundred times is doing a hundred times the work of one cited once. It is where a stale price or an old policy does the most damage. Keep the top five accurate before worrying about the rest.

    What to put in first

    If you are starting from nothing, the order that pays off fastest:

    • How to contact a human. Without it, Chloe cannot tell a stuck customer what to do next.
    • Your opening hours, so she can set expectations honestly.
    • What your product actually is, in a paragraph.
    • Your top five questions, taken from Common topics once you have a few weeks of conversations.
    • Your policies on money. Refunds, cancellations and billing. These are also the ones most worth getting exactly right.

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